Cindy, one thing I noticed.

BRRRR takes $25K of real cash. Your best buyers already have it sitting in savings. I built the funnel that finds them.

I spent 96 hours building a predictable funnel to add $100k a month to The BRRR Blueprint, with less content from you.

3 new students a week at about $10,000 is $120k a month. I built the cold-traffic funnel that finds them.

Your calendar full of nurses, engineers and lawyers with $50K in savings, booked from cold traffic while you keep buying deals.

Content pulls people saving for their first house. Ads can pull people who already have the cash. Here's the funnel I built for that.

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Who to sell to

Before the deliverables

Who to sell to,
and how.

01

The ceiling

BRRRR runs on cash. Most people who love your content don't have it.

Your own page says it: $100K+ income and $25K+ ready to put to work, with about $15K of their own money going into each deal, before the coaching. Someone still saving for their first house can't do both. Your reels will always pull them in, and the calendar fills with people who can't start. The buyers who can are somewhere else.

Saving to startHigh earner, idle cash
$25K+ readyRarelyYes, in savings
Biggest problemGetting a depositMoney doing nothing
TimeSomeVery little
On the call"Not yet""When do we start?"
02

The buyer (Haynes: conditions, not demographics)

High earners with money sitting in savings, who've "meant to invest" for years.

Nurses, engineers, lawyers, people in tech. They earn $100K+, they have $25K to $100K doing nothing, the bank wants 25% down on every house, and prices where they live don't work. That's your story almost word for word: the lawyer working 60-hour weeks who wanted to invest for nine years. So the narrative, the problems and the outcome all line up with you.

  • Narrative"I wanted to for 9 years"
  • Problem25% down, every house
  • Circumstance$25K+ sitting idle
  • Outcomerentals that pay them
03

The offer stack, built for that buyer

Every piece answers one of their problems.

Haynes builds the stack from the buyer's problems, not a feature list. "The bank wants 25% down" is answered by your lender network. "I don't know if a deal is good" by underwriting every deal with them. "Prices here don't work" by building an out-of-state team. "I don't have time" by a contractor and a property manager. And your law background answers "is this set up properly?" with the entities done right. Then two layers on top: a payment plan, and an action-based guarantee.

  • Lendersher network, funding up to 100% of house and rehab
  • Underwritingevery deal checked with them before an offer
  • Teamagent, contractor and property manager, in or out of state
  • Structureentities and paperwork, from a former lawyer
  • Guaranteedo the work, and if no deal is under contract in 6 months, coaching continues free
04

Why a call funnel, and the maths

Affluent buyers want it short. Your VSL page is already the right shape.

These buyers are in-market. They know rentals work, so they don't need a 90-minute class. Haynes' rule for them is a short VSL, a tight application that checks income and capital, then a call. What's missing is cold traffic aimed at the buyer who can afford it, split tests on every headline, and an ad system that finds them. That's what I built.

3 / weeknew students from cold traffic, a conservative number we'd check on the call
$30,000a week, at about $10,000 per student
$120,000a month, on top of what your organic content already brings in.
05

What I built

Your best reels find the buyer. The direct ads close them.

Your content already does the hard part. Reels like the lawyer story, the tax breakdowns and "steal my Redfin search" go out to cold high earners first. Everyone who watches 3 seconds then sees ten direct ads that send them to the VSL. Student stories run alongside to build belief. My team runs it, and your team takes the calls.

  • Content 1her best reels, to cold high earners
  • Direct10 ads to everyone who watched 3 seconds
  • Content 2student deals, running at the same time
  • Show-upbooked-call page, breakouts, setter texts

So instead of explaining it, I built it. The VSL page, the application, the booked-call page, the ads and the follow-up, all below.

See what's built

Here are the
sample deliverables:

The funnel02
VSL script01
Ad creatives03
Follow-up sequences04

Case studies

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